Turn Your Customers Into Friends Using Social Media Marketing
If you’ve been looking for a way to take your business to the next level, social media marketing may be what you are looking for. It is a way to connect with your customers and clients in a technologically savvy world and still maintain the ease and simplicity of use that you are looking for.
With social media marketing, it is important to utilize creative and interesting titles. When titles and headlines hook readers, you are going to notice people go where you ask them.
Converse with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Start a conversation with your customers who leave feedback in order to develop your relationship with them. The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.
Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
If you want people to follow you on social media marketing, offer exclusive deals that may only be taken advantage of by doing so. If customers are treated specially for being followers, they are even more likely to subscribe and stay subscribed to your feed or profile.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
If you’re looking for an easy venue for social media marketing, you should try Facebook. Comments appear in the feed of the person, allowing their friends to possibly be attracted to your site. This means that if a user has an interaction with your business page, it will show up and be visible throughout their entire network.
Like all social media content, videos should always have descriptive and interesting titles. Have the titles use keywords that are relevant to your industry and your products. When you provide information of value to your viewers, your reputation will quickly spread as these views share your information with others.
Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.
You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.
Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.
Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. Your customers and fans will love offering their opinions and having their voices heard. Your followers will tell you what they want out of your products and how you can improve them, all at no cost to you.
Various surveys have proven that social media is used most heavily on weekdays and during standard office hours for employees. There are a number of social media tools that update your profiles and sites; that way, you can write your posts when you wish, and they will be automatically posted when they are likely to be viewed by the most people.
Branding your company is an essential facet of social media usage. Use your company logo as your avatar or background for your profile pages. All of your accounts and pages across different networking sites should use color schemes that are identical, or at least very similar. These techniques will give your social media efforts more authenticity so that your followers can trust it is from you. Branding should be an important strategy.
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.
Create a blog for your business with links to your other social media identities. If you have a blog that is continually being updated with new and interesting content, you will attract repeat visitors. Including links to Facebook and Twitter will make it easier for potential customers to follow you, and you will maintain a presence in their computerized world.
If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don’t choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company’s name.
This article has shown you a lot of ways that you can start to move your business forward using social media marketing. Social media is the newest way that people are staying connected with one another. Businesses are quickly jumping on board too. You need to be one of those businesses.